LEONARD A. PHILLIPS      E-mail: lphillips@lenphillips.com      Web: http://www.lenphillips.com

Acton, MA 01720                                  tel: 978-263-8942                          cell: 617-686-7917

OVERVIEW

PROVEN MARKETING COMMUNICATIONS MANAGER AND WRITER�Hands-on, bottom-line savvy creative marcom manager for broad range of high-tech and bricks-and-mortar companies and organizations. I am expert in all aspects of company and product positioning and public/investor relations and am an expert writer of collateral materials, advertisements, interactive media scripting, Web content, e-mail blasts, signage and more. Trade show floor veteran. Widely published feature writer with strong, get-it-done graphics and layout skills. Extensive planning, budgeting and production management experience. Hold Master�s Degree.

PROFESSIONAL EXPERIENCE

Phillips Marketing, Acton , MA

Marketing Consultant                                                                                                                                       2002�current

� Provide market research, feature article and white paper authorship, channel development, media relations, and collateral projects services for benchmark clients including Entwistle, Kopin, IPeria, Prometheus, W.R. Grace, UPCOA.

� Write training and technical documentation manuals for military and civilian systems.

� Write corporate/product overviews for IPOs.

� Research, write, and place case studies for high-tech and manufacturing companies in publications including ENR, Photonics Spectra, Sensors, Plant Engineering.

� Researched new vertical markets for business development.

� Wrote corporate Web site content.

� Represented companies at trade shows throughout the US .

� Served on the InfraMation Conference Steering Committee�world�s largest infrared applications event�provided peer review of submissions and delivered technical presentation at conference.

Vertical Communications, Cambridge , MA                                                                                     Oct 2005�July 2007

Marketing Communications Manager                                                                                                                                        

� Provided marcom services formerly requiring 3 marcom managers.

� Saved company $25,000 in outside freelance fees by writing, laying out and managing print production of all collateral materials, including product sheets, white papers, interactive media, advertising, Web content, customer case histories, dealer programs, and trade show booth messaging.

� Implemented Search Engine Optimization (SEO) with keyword-rich copy .

� Introduced new products and reinvigorated established product lines with fresh collateral, e-mail blasts, dealer letters, and advertising.

� Worked closely with senior executives, sales representatives, and product managers to provide focused channel messages.

� Supported dealer and distributor programs with messaging and oversight.

IPeria Inc., Burlington , MA                                                                                                                                 2000�2002

Director of Marketing Communications

� Saved $250,000 for this start-up company by creating in-house the new corporate

Web site, data sheets, brochures, end-user documentation, product labeling and show graphics.

� Developed fresh, new company positioning and graphical look and feel.

� Acquired speaking engagements and news coverage, and wrote press releases.

� Was PowerPoint guru and custom CD producer for IPeria executives and sales team.

Dragon Systems, Newton , MA                                                                                                                         1997�2000

Senior Marketing Communications Manager

� Created direct mail campaigns with greater than 1% conversion in product sales.

� Wrote VAR Sales Support Program and market-specific economic white papers.

� Designed product packaging, brochures, data sheets, direct mail and sales support items.

� Demonstrated speech recognition software at SuperComm and received Best Booth Worker Award.

Zoom Telephonics, Inc., Boston , MA                                                                                                              1995�1997

Manager, Marketing Communications

� Started up new in-house Marcom operation, saving company $10,000 monthly.

� Personally recruited and trained new marcom staff.

� Supported product launches and existing product lines with numerous marcom campaigns.

Marketing Strategies, Braintree , MA                                                                                                              1992�1995

Manager of Communications

� Provided collateral, advertising, special events and public relations services to high-tech clients.

� Wrote a wide range of feature articles in major trade media, including Civil Engineering, Environmental Engineering News, and Airbeat.

Phillips Associates, Stow , MA                                                                                                                         1988�1992

Marketing communications services, including market research and Web design.

Creative Director

� Provided marketing assessment and strategic planning services for a diverse group of clients.

Kaufman Associates, Boston , MA                                                                                                                  1983�1988

Full service marketing communications agency with B-to-B manufacturing clients.

Account Supervisor

� Wrote and successfully placed numerous inquiry-generating client application case histories.

SUPPLEMENTAL EDITORIAL EXPERIENCE

 Laser Focus and Electro-Optics, Littleton, MA                                                                                            1982�1983

Managing Editor

� Recruited by editor-in-chief on the basis of MIT articles. 

� Had overall responsibility for issue content, layout, and production.

� Wrote news stories, book reviews and special articles.

� Acquired and edited feature articles and opinion columns from world-famous scientific leaders.

MIT Technology Review, Cambridge, MA                                                                                                      1977�1982

MIT�s leading worldwide publication

Associate Editor

� Responsible for producing and write the news section, called �Trends�

� Acquired and developed high-interest feature articles about technology that had societal significance.

� Wrote features on automotive, aviation, energy, high-tech, manufacturing and medical topics.

� Managed Trend of Affairs Department.

� Was guest lecturer in MIT science writing classes.

CIVIC SERVICE

Acton Water District, Acton MA �Water Commissioner (current)

Emerson Hospital, Concord MA �Volunteer (current)

Acton Planning Board, Acton MA �former Member and Chair

EDUCATION AND TRAINING

� Brooklyn College (CUNY), Brooklyn NY:  M.A. and B.A.                                                                             

� Middlesex Community College, Middletown , CT: Professional Courses: Computer Science and Marketing, QuarkXPress�, Photoshop, Illustrator, Web design.

� Hartford College, Hartford CT: State Certification in Science Teaching for Secondary Level.

COMPUTER SKILLS

PC and Macintosh, QuarkXPress, PageMaker, Adobe Photoshop, Adobe Illustrator, MS Word, Excel, PowerPoint and FrontPage; Adobe Illustrator, HTML and Dragon NaturallySpeaking

Free-time Personal Interests: Motorcycling, photography, and music

AWARDS, BOOKS AND PERIODICALS* 

1. AWARDS

� Plant Engineering "Certificate of Appreciation" 2003.

� Infrared Training Center �Technical Excellence� Award 2003.

� Massachusetts Airport Management Association �Certificate of Appreciation� 1990

� Awarded Society for Technical Information �Merit and Achievement in Scientific Writing,� 1983.

� Invitational Debate: �The Role of Science in Space,� vs. Dr. Hans Mark (former Secretary of the U.S. Air Force), at The Wheeler School, Providence, Rhode Island, 1982.

� Invitational Panel: �Science Writing,� N.E. Chapter of NASW, at Boston University, 1981.

2. BOOKS (Partial List)*

� �Robots on the Assembly Line,� Encyclopaedia Britannica Yearbook of Science and the Future, 1983.

� �Take-Home Activities (Teacher�s Guide),� Intermediate Science Curriculum Project (ISCS), Florida State University, Tallahassee, Florida, 1976.

� �Learn About Electricity,� Xerox Education Publications, Middletown , Connecticut , 1977.

� �Metric Games,� Xerox Education Publications, Middletown , Connecticut , 1976.

3. PERIODICALS (Partial List)* 

MIT Technology Review (five of sixty-two articles)

� �The Chemicals Nobody Wants,� 1/78.

� �Bridge Designers Lose Their Bearings,� 1/78.

� �Composites: Strong, Light, and a Heavy Price Tag,� 3�4/78.

� �Diesel Four Wheelers: Can We Take the Rap for Fuel Economy?� 5/78.

� �Indoor Air Quality vs. the Energy Crisis,� 12/78�1/79.

Better Roads

� �Will Infrared Thermography Revolutionize Highway Construction?" 12/03.

ENR (Engineering News-Record)

� Interview by editor: "Infrared Cameras Reveal World of Pavement Problems," 8/11/03 .

InfraMation (FLIR Infrared Training Center newsletter)

� �Using IR to Diagnose Building Conditions,� 10/03.

Laser Focus/Electro�Optics (five of twenty articles)

� �House Armed Services Committee:  Drop Chemical Laser Funding,� 5/82, p. 4.

� �Livermore �s AVLIS Process Wins DOE Funding for FY 1983,� 6/82, p. 4.

� �Argon Laser a Sight�Saver for Elderly,� 6/82, p. 4.

� �ND:YAG on Cutting Edge of Cataract Removal,� 7/82, p. 4.

� �The Peculiar Space Laser Flap,� 8/82, pp. 6�8.

Machinery Lubrication

� �Infrared Cameras Enhance Productivity and Safety,� 11/04.

Maintenance Technology

� �Powerful Synergy of Multi-Modal PdM Analysis,� 1/04.

Metal Roofing

� �Infrared Thermography for Metal Roof Inspections,� 7�8/03, pp. 90�94.

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*For complete publications list, see http://www.lenphillips.com/writer.htm

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