ad_infrastructure

Advertisement for FLIR Systems. This ad positioned infrared cameras as an adjunct to the infrastructure of the electric utility industry. The ThermaCAM^® handheld cameras are marketed as predictive/preventive maintenance tools; the ThermoVision^® camera line, as mounted remote access assets for maintenance and surveillance. I designed the ad to exploit the presence provided by back outside cover position. This version ran in the Canadian trade magazine Electricity Today.