Advertisement for FLIR Systems. Created to announce the company's latest top-of-the-line camera, the ThermaCAM P65. The creative concept capitalized on a new feature—the camera's bright LED light that comes on when the product's visual light camera is turned on. I used a diffused "beam" of light to emphasize the new LED unit and to simultaneously highlight the "BETTER" portion of the headline. The ad ran widely in several maintenance engineering publications.