Advertisement for Inframetrics (subsequently acquired by FLIR Systems). This breakthrough device, a miniature cryocooler that enabled infrared sensors to be housed in small, portable platforms powered by batteries, sold for about $50,000 at the time. Validation of the product through its use by NASA in the Space Shuttle Program was a critical element of the body copy. The close uses appropriate humor to dramatize the ultimate benefit of the product. The ad ran in several mechanical engineering and design trade publications.