BOOTH GRAPHICS ORGANIZER

To assure proper identification and placement of graphics during production and setup, I assigned a letter to each of the graphics elements of IPeria's leased 10 x 20 foot booth. I overlaid the CAD drawing of the booth with the graphics IDs.

Previously, the firm had produced posters as a paper laminate adhered to heavy gator board. Because most of the graphics were large, about 83 inches high and about 4 feet wide, these posters were heavy, and weighed 5-10 pounds each. They flexed easily and were easily damaged if dropped, posing a physical challenge to booth setup and breakdown. 

After researching options with the graphics vendor, I specified a new generation of posters to be output on heavy paper stock, which was then laminated on both sides with a tough, clear Lexan film. The resulting posters weighed only a few ounces each, and were conveniently rolled up and shipped in heavy cardboard tubes. They were adhered to the soft fabric walls of the booth using Velcro tape.

I created this "Booth Finder" for IPeria to provide a convenient illustration for attendees to find the three noted partnering firms, who were jointly demonstrating a new VoIP auto-attendant prototype. The cards were handed out at all three booths.

The card was produced from an amalgam of a CAD map of the SuperCOMM show floor, .jpgs of logos, and PhotoShop effects, assembled in QuarkXpress. I printed and hand cut several hundred, on 80# Wausau Exact cover stock, using the in-house Xerox DocuColor printer.

It was a clear success. Not only did the cards provide the intended orienteering guidance through the clutter of the show floor for the intended prospects, but they drew traffic from other attendees who were coming to the booth to get "the free SuperComm postcards!"