For IPeria, I created custom CD-ROM packages based on the templates shown here. Each was customized with  the customer's name on the  label and jewel case insert (see illustration below). The critical branding elements were created using Illustrator, and Photoshop and assembled in QuarkXpress. The CD includes an AutoStart application that spins it up automatically.
     I printed the label on precut Avery #5824 labels, and the insert on letter-size 80-pound Wausau Exact coated stock, on a Xerox Fiery X12 DocuColor printer. The inserts were trimmed to size with a paper cutter. All components feature the new IPeria branding elements and colors. The Sales force and customers loved them -- and printing them in-house on a Xerox DocuColor X12 printer virtually eliminated production costs.

A "portable Web site" burned onto a CD-ROM is a powerful sales tool. Shown is a custom Web-style front end home page, which I created quickly and easily using Microsoft Publisher software, for a CD-ROM that the IPeria sales team requested for presentation to the major telco noted.
     Each of the blue underlined titles are linked to a file on the CD-ROM, including PowerPoint presentations, .pdf Acrobat files, and Microsoft Word files in this example. By clicking on the titles, the customer opens the corresponding  files, just as on a Web site accessed via the Internet. 
    What makes this presentation even more effective is  the "Created especially for" line with the customer's logo at the upper right. To enhance credibility, I also included a positive quote about IPeria from The Yankee Group, a well-regarded industry analyst.